GAME OF INCHES & POUNDS

Online Game Transforms Behavior From Obscurity to Obsessive

The Slim-Fast name and product line was losing far too much weight in the marketplace than it wanted. We embraced our clients’ challenges with a strategic online and in-store solution which would transform the products short-term impressions into a long-term lifestyle opportunity: the implementation of the award winning Slim-Fast “Slimmer Body Fuller Life” online and in-store interactive activation campaign.

The online game alone was highly successful, exceeding the objectives of game played by 150% (37,329 actual players versus 25,000 estimated players). Consumer engagement with brand was high, with people spending over 6 minutes playing the game on the site.

The promotion was also a successful purchase driver, with the game tracking approximately 25,000 Slim-Fast UPC codes entered, and generating an additional 6200 subscriptions to “Simply Slim”, the Slim-Fast monthly newsletter, allowing us to build and grow a relationship between consumers and the Slim-Fast brand.