GOING BEYOND BEEF AND BUNS

McDonald’s Leads by Example with Multi-Dimensional Marketing

This iconic brand offered numerous opportunities to reach out to it’s multi-layered demographics through innovative thinking, an awareness of it’s breadth of reach and a fearless yet thoughtful leveraging of it’s prime assets and partnerships. Whether it was the power of the signature sandwich – the Big Mac, the flexibility of it’s promotional muscle or the partnerships leveraged to tag-team with similarly invaluable brands – McDonald’s consistently proves it’s chops in connecting with customers in many proven and groundbreaking ways.

Big Mac Fanatic

This campaign sought out and activated Big Mac fans across the country to participate and vote in order to discover who truly is Canada’s biggest ‘Big Mac Fanatic’. Creating and implementing the ‘Big Mac Fanatic’ social media program yielded phenomenal results which were highlighted by a +14% lift in sales and a 517.5% increase in McDonald’s Canada fan page fans.

Big Mac Hockey Bash

The Big Mac Hockey Bash multi-platform promotion gave customers a chance to win a seat at several major pro hockey games and events. The animated, dynamic micro site excelled in enhancing the entry experience and prompted multiple unique/repeat visits and entries.

Premium Promotional Collectibles

The original, custom designed and manufactured ‘premium-for-profit products’ seen here were highly successful in driving customers to the restaurant while leveraging the clients valuable partnerships.