Customized Experience is a Place to Go and Grow
Employee portals should be designed with a similar strategic approach and effort one would usually apply to a consumer facing experience. Formats, features and functions need to specifically be inspired by, and reflect not only what your employees need but what they want. In addition to the requirements of learning tools, courses, reward and recognition structures, an employee portal needs to deliver an experience that merits their return engagement and balances core requisites with a sprinkle of ‘editorial content’ that maintains their interest in the site and nurtures their passions for the brand they represent.
Headline stories, interactive polls, community forums, featured editorials and real time performance dashboards add an immersive dimension to this multi purpose experience and mindfully blur the line between ‘needing’ and ‘wanting’ to know more. A full view of the homepage for this microsite reveals the breadth of content available in a sub-branded style and layout which offers it all at a glance, and yet inspires further exploration.
paolo bugatto • creative 