Seizing the Opportunity to Reinvent Oneself
Before Global rebranding changes were mandated, this creative website won an internal competition and acted as the Canadian offices’ official corp. website for several years. The initiative to rebrand the organizations online image was put to the capable hands, minds and ambitions of employees, which organically took to the task of forming their own teams across all departments whom vied for a cash reward and bragging rights by putting together their best proposals and anonymously submitting them to the executive committee for judgement. Several submissions were made, and the finalists revealed during a special all staff lunch & learn where the the winning team was literally revealed to all. This elegant, modern, intuitive and dynamic design won the day and I believe one member still has the beer stained napkin with my initial directions scribbled upon.
paolo bugatto • creative 