MANAGEMENT MELTDOWN

Leading With Live-Action for Leads

When JDEdwards needed to get the attention of executive decision makers, a television spot was created to to do just that. The spot aired during the national evening and 24 hr news networks, and in-flight on selected airlines. The enterprise software company wanted to break through traditional, more conservative programming with a message inspired by the notion that when organizations use an outdated or inadequate product the results can take a toll on those resigned to using it. This dramatic depiction brought awareness to the brand name and exceeded expectations in delivering new contact leads and opportunities from several management level client prospects.