How Many Executives Does it Take?
Understanding that the many potential issues involved in upgrading an organizations enterprise software can freeze the process and those involved, JDEdwards commissioned a second television spot to follow the success of the first. This sequel took the drama from the trenches into the boardroom and challenged those involved in making change to do so. As with the initial commercial “Losing It”, “Chairman of the Bored” leveraged the same media buy and produced similarly high results in generating new leads and contacts with those interested in initiating software changes in their companies.
paolo bugatto • creative 