Putting Faces to the Numbers
The Canadian Marketing Association offered great creative opportunities to generate interest and attendance to a variety of theme focused marketing conferences. This effort in particular brought immediate attention to the emerging relevance of data in modern marketing. Humanized humor and clean design paired to present the notion that there’s a greater story behind the numbers when data is captured and analyzed to it’s potential.
In the case on another theme inspired design, the potential social media offers to building business is easily translated in this minimalized, conceptual creative.
paolo bugatto • creative 