The Right People Require Messages Right for Them
Big Brothers & Sisters is a wonderful organization who found themselves with a tough challenge in crafting the right message to potential candidates wherein time was of the essence. There’s always a shortage of viable volunteers for a cause which can become as involved, both personally and practically, in giving those in need the amount of time and effort recommended to enrich the lives of children lacking that extra support.
The message was fairly simple, yet the execution required creative which exemplified that what was being asked of prospective Big Brothers was equally simple: It takes less time than you think. The copy ‘simplified’ the proposition in stylized rhymes that endeared audiences while depicting that mutual connections could be easily achieved through enjoying sports, games, snacks and chats. The tagline added that those basic, shared moments take little time to deliver long term rewards for children missing that occasional interaction many take for granted.
Success came from the increase in inquiries and participants that brought more smiles to more children, more often than before.
paolo bugatto • creative 