Clients Are Precious Indeed

Never Underestimate the Value of Every Client Moment

One of the best feelings a marketer can relish is that which follows a successful client presentation. The ‘high’ coming off that fully focused interaction at a key point of immersive client engagement, is likely one of the most rewarding benefits the ‘job’ offers. Those moments are only made possible when clients, or prospective clients, present opportunities to those with the passion, talents, expertise and interest in this communication space to do their thing.

Every client is invaluable. Reflection reveals rewards in every opportunity. Client relationships begin their growth at the first typed word in an email, or utterance on a call or in person. What’s realized from that point on through the planning, realization, implementation and follow up is the byproduct of how that mutual relationship was cared for along the way – by everyone connected to the process.

Not all presentations or meetings are home runs, but the attitude that carries the process can make even the less successful engagements even more satisfying. Working closely with clients, listening to them, involving them, allowing them to be some-part owners of the process and result brings everyone involved in the solution that much closer to caring more, trying harder, realizing opportunity and reaping the rewards of a ‘job’ well done. It’s not mandated accountability as much as it’s voluntary immersion.

The logos seen here are amazing brands, equally represented by the people living those brands every day. These clients I’ve had the honor of serving are readily memorable, not only for the various projects but the numerous moments within those experiences that have produced lasting relationships and exceptional results. Through online websites, microsites, social campaigns, rebranding, learning tools, television, print, rewards and recognition, loyalty and customer experience – no client has ever been underestimated. Every one has been rightfully appreciated.

That is not so much an approach as it is a professional – or personal standard.